Viva Magenta Colour of the year 2023!

During the Art Vasel in Miami, The Pantone Color Institute announced that colour of the year becomes 18-1750 Viva Magneta. 

The Pantone Color Institute is the most respected and globally recognizable polygraph institute in the world. From the moment of its foundation until now, it brings together a wide group of the most recognizable experts of colour design and each year The Institute announces the colour which will have an impact on all branches of design. 

According to Leatrice Eiseman, the executive director of The Pantone, Viva Magneta colour “ is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” This year’s Colour of the Year is extremely powerful and symbolizes our times. It provides a link between natural environment and technology and is intended to change the world with bravado. 

The premise accompanying the creation of the colour was a dominant desire for optimism, resilience, unconventional thinking and technological innovations  which are able to create better world.  Our company understands upcoming trends and expectations of the clients for year 2023, that is why in our offer we present you RAL 3005, a noble red colour which is twin similar to the colour proposed by The Pantone Color Institute. 

However, we should also keep in mind that range of colours included in RAL palette is enormous and offers a wide range of colours, not only in red’s shades similar to Viva Magneta, but also in many other taints which will meet even the most demanding requirements.    So do not wonder and enter into the New Year with new colours and products from Malow company.